How come there are not more colleges with “suburb” or “suburban” in their name?

There are plenty of colleges and universities in the United States named after communities. And many schools are in suburbs outside of cities. But, I had a hard time coming up with colleges with “suburb” or a form of that word in them. Here is the only one listed on a site containing over 6,500 colleges and universities:

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-South Suburban College in South Holland, Illinois.

A good number of schools were founded before the mass suburbia of the twentieth century but many have started since then. Is “suburb” or “suburban” too generic? Does it not provide the level of prestige or status a school seeks? It is hard to drum up for support for a school linked to a sector of a metropolitan region or identified with suburban life?

When housing values and property taxes both go up

American homeowners want their property values to increase. It builds their wealth. The equity they have in the home can be used for other purposes. They can feel like they made a good investment.

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On the other hand, fewer homeowners like the idea of paying higher property taxes. Particularly in states with higher property taxes, like Illinois, this is a constant source of frustration: don’t we pay too much? How come other states get away with much lower property taxes?

But, these two forces might just be linked. If your property is worth more, the taxes you pay on that property are likely to go up. In other words, the kind of property appreciation many homeowners want means higher taxes on that more valuable property. (This is not always the case: the value may go up but the property tax rate goes down or some program or exemption limits the property tax amount.)

In a dream world for homeowners, their property would get more valuable and they pay less in taxes. It does not often work this way so instead they may complain about having to pay more in the short term for the ability to gain more money down the road when they sell the property.

Suburbanites in these 6 states will get a lot of attention from presidential campaigns in the next six months

Political strategists suggest six states may determine the 2024 presidential election:

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The titanic Biden-Trump election likely will be decided by roughly 6% of voters in just six states, top strategists in both parties tell us.

  • Each side will spend billions to reach those voters over the next six months…

In which states?

Zoom in: Both campaigns are obsessed with six states — Arizona, Georgia, Michigan, Nevada, Pennsylvania and Wisconsin.

And which voters within these six states?

We perked up our ears when we heard a Biden insider use the “6% of six states” formulation as a proxy for how narrow a group of voters are considered truly in play — swing voters in swing states.

  • Republicans are making a similar calculation. A Trump insider told us that persuadable voters are below 10% in every battleground: “I think it’s probably 6% in Wisconsin but 8% in Michigan, and lower in Arizona.”

Given the way recent elections have gone regarding the importance of suburban voters, would a big proportion of those 6% live in suburbs? If so, these suburban voters can expect many appeals to come their direction from a variety of methods. Targeted ads online, TV and radio ads, mailers, campaign events, local gatherings, and door to door appeals. Lots of conversation about these voters and what they are thinking. Many media stories about them.

Does the average suburban voter in this 6% like that their vote matters or tire of lots of political attention?

The symbiotic relationship between online shopping and brick and mortar stores

Can online shopping and brick and mortar stores benefit each other?

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“There was a narrative that as online grew, stores would become less relevant. But it hasn’t worked out that way,” said Neil Saunders, managing director at GlobalData. “In many ways, the store is still the heart or hub of retail.”

It is another example of how online-only retail has its limits, and why physical stores are making a comeback. After years of overbuilding that lead to a sharp contraction, retailers are on track to open more stores than they close in 2024 for the third consecutive year, according to advisory and research firm Coresight Research.

Many retailers have found that it is too expensive and difficult to attract and retain customers without physical stores. And using stores as pickup and drop-off points helps lower the labor, packaging and shipping costs involved in online orders…

Kohl’s now fulfills more than a third of its online orders in stores, Walmart more than half, and Target nearly all its sales from its network of roughly 2,000 locations, according to the companies.

Americans like shopping. This story makes me think that shopping can even be more pervasive. You can be shopping online and in person. You can shop from anywhere and everywhere. It can happen in the online and offline worlds. It is a self-reinforcing system.

Oh yeah, there is still that pesky problem of people not feeling financially comfortable. Is the all-encompassing shopping realm able to overcome this? Is it just a matter of finding good deals or working with some credit or debt to make purchases?

And if shopping is everywhere, there will likely be more need for companies to differentiate their products and services. What will make someone click on that email or that Instagram ad? What will drive people to that location as opposed to making the purchase online?

The key to the American middle class is feeling middle class

Forget material measures of being middle-class; what if the key is that people in the American middle class feel that they are comfortably middle class?

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Vincent is among a growing group of middle-class Americans — most recently defined in 2022 by the Pew Research Center as households earning between $48,500 and $145,500 — who don’t feel they can’t afford to live a traditional middle-class life, replete with a home and a comfortable retirement…

Collins suspects that most middle-class Americans feel anxious about their financial situation due to financial shock fatigue — the exhaustion of navigating one big economic shock after another — as well as a lack of financial planning…

Financial anxiety has hit an all-time high, according to a survey from Northwestern Mutual, and a survey from Primerica found that half of middle-class households say their financial situation is “not so good” or outright “poor.”…

Buying a home may be the greatest example of a tenet of middle-class life feeling out of reach for many, and that struggle is very real rather than merely negatively perceived.

The suggestion is that people feel less certain of their social class status because of financial uncertainty at the moment and in recent years. They may have resources, particularly a certain income level, but they do not feel secure.

What might this mean for defining the middle class? Perhaps this should lead to changing what it means. If people do not feel that certain markers provide a middle class status, then change the markers. These variables might need to change as economic conditions change.

It would also be interesting to see what social class those feeling financial anxiety say they are in. Traditionally, being in the middle class was a sign of making it and being successful. Would someone who might be classified as middle class by income and other markers say they are working class? Is there a big shift away from identifying as middle class?

    An example of humans trying to bring order to nature

    I recently encountered this view at The Morton Arboretum:

    Here is their mission:

    The Morton Arboretum is The Champion of Trees.

    The Morton Arboretum is an internationally recognized tree-focused botanical garden and research center. Its 1,700 acres of beautiful tree-filled landscapes are a place of enjoyment, a vibrant hub for nature education, and a world-renowned center for scientific research that studies trees and how to sustain them. Its vision is a greener, healthier, more beautiful world where people and trees thrive together. As a nonprofit organization, the Arboretum’s mission is to collect, study, display, and conserve trees and other plants from around the world to inspire learning, foster enjoyment, benefit communities, encourage action, and enhance the environment.

    On a pleasant morning, this plaza was an enjoyable place to be. At the same time, there is very little “natural” about it. Concrete and other manmade materials are around. The landscape is shaped in particular ways to direct a person’s view and they ways they can move in the space. The grass, water, and plants and trees are where humans wanted them to be. The sound of the nearby highway is present.

    A garden or park or plaza brings order to nature. Wild spaces can be inhospitable to human habitation or aims. We have lots of current examples of humans attempting to bring order to nature, ranging from green lawns to Central Park to guiding the flow of water to growing food.

    Whether this order is good is open for debate. It may be pleasing for humans while disrupting wild settings and habitats. It may be order from a particular perspective but not from others. What is considered ordered natural settings may very well change in the coming decades though it is hard to imagine that humans would stop pursuing this goal.

    An American right to a good deal?

    Amid inflation and high prices, the Chicago Tribune editorial board ended an editorial on prices at Starbucks this way:

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    It’s no sin to offer good value. Americans are practical people. We’re betting most of those who duck into a Starbucks would be pleased to see some special deals on the menu.

    What American does not like a good deal? At the same time, Americans tend to say that the market sets prices. So what happens if prices seem unfair or unreasonable?

    Two recent phenomena highlight this tension:

    1. Higher levels of inflation coupled with higher set prices. Is this fair? Sure, Americans keep buying during this time but they are spending more money on goods that used to be cheaper.
    2. High housing costs. Americans want to benefit as homeowners from rising property values but do not like paying high housing prices.

    At what point do Americans deserve a good deal? Or when should non-market forces jump in to change conditions? This could depend on the particular context, leaders and influential actors, and what the public wants. Regarding the second example above, Americans have worked over decades to back up mortgages so that more people could pursue homeownership while not providing much public housing.

    Even as Americans do not have a right to good deals, they tend to have at least some companies willing to offer goods or services at prices lower than others. This does not always occur and there are situations – such as with monopolies – where the government will step in. Without intervention, individual consumers are left trying to find a bargain or going without in a country devoted to consumerism.

    Zillow Gone Wild is popular but how can one make money from it?

    Social media users like to see unusual residences on the account Zillow Gone Wild:

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    Since he started the account in December 2020, it has exploded into a social media phenomenon, amassing more than 4 million followers across the major social media platforms and spinning off an HGTV show that debuts next month with Mezrahi as executive producer. Throughout it all, Mezrahi’s recipe has remained mostly unchanged: Find the zaniest homes on the market – castle-themed mansions with full drawbridges, for example – then blast them out to the internet with a bit of pithy commentary, and watch the clicks, likes and shares pile up. The simplicity of the premise is part of the brilliance; it’s the result of the decade-plus that Mezrahi spent charting the internet’s fascinations as social media director for BuzzFeed.

    Does all this interest in houses translate into money?

    None of this, however, was enough to save Mezrahi at BuzzFeed. The now-struggling company laid him off last spring. He had survived previous cuts, “but eventually you don’t last, especially as a strategist kind of person,” Mezrahi says. Already, he’d been mulling the prospect of leaving the full-time gig to focus entirely on his personal projects. BuzzFeed simply made the choice for him…

    Still, there is one thing that Mezrahi shares in common with the rest of them: He’s trying to figure out how to make more money off the internet. Aside from the HGTV executive producer credit, most of Zillow Gone Wild’s revenue comes from ads. He did one for “The Bachelor,” posting what looked like a typical listing but for the show’s famed house. PopTarts and Royal Caribbean have also paid him to promote fake listings for a house made of PopTarts, and for the new Icon of the Seas cruise ship.

    But the account still brings in “very little” money, he says. He imagines a future where his newsletter has a paid classified section or where he dedicates more time to growing a YouTube audience because that platform can be the most lucrative.

    Americans like houses. It helped give rise to suburbia and an decades-long emphasis on homeownership. That they are now popular on social media should not be a surprise.

    It will be interesting to see how this goes in the next few years. How big can the social media audience get for this account? Would users be willing to pay for such content or special content? How much content could there be? Will a TV show lead to more opportunities or spin-offs or streaming shows? Can Zillow Gone Wild be its own brand soon with different content and products?

    A possible timeline of 50 years to build an American community for 50,000 people

    One source suggests it might take 50 years to complete a proposed community in California for 50,000 people:

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    A group of Silicon Valley investors aiming to build a new city in California has collected enough support from residents to place a key zoning-change measure on the upcoming ballot.

    The campaign said Tuesday it has surpassed the required 13,000 signatures, gathering the endorsement of more than 20,000 residents of Solano County, a largely agricultural community located northeast of San Francisco. The initiative, if approved by voters in the county, would pave the way from construction to begin by overturning restrictive zoning laws from the 1980s that limit development outside existing cities…

    Completing the project in the region between the San Francisco Bay Area and Sacramento could take as long as 50 years.

    Building a new community is a sizable project. Is 50 years a normal time frame or longer or short than what we might expect? A few thoughts:

    1. The United States has a history of fast-growing communities. A city like Chicago grew from over 4,000 residents in 1840 to nearly 1.7 million people in 1890. That is fast growth. Or think of boom towns in the West. Or suburbs that in the postwar era that gained tens of thousands of residents in short periods of time. Most communities do not grow as quickly.
    2. Plenty of news stories and opinion pieces in recent years have weighed in on development processes in California. If it takes longer to build in general in California, then 50 years might be longer than expected in the United States.
    3. Going from few residents to 50,000 residents in a few decades is an accomplishment. But the size of the community at its buildout would not even put it in the top 100 cities in California by population.
    4. What are the expected growth rates at different points in those 50 years? How many years from now until the first residents move in? When does the development truly pick up steam?

    Moving toward Illinois legislation to merge metropolitan transit agencies

    Limited budgets. Lots of traffic. Multiple regional actors, including city and suburban officials. A legislative process plus backroom conversations. All of these are involved in developing a proposal for merging Chicago area transit agencies:

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    The proposal is part of a broader look at transit funding, as the region’s public transit agencies face a combined $730 million budget hole once federal COVID-19 relief funding starts running out, which could be as soon as 2025. Transit agencies have warned failure to plug the financial hole could lead to catastrophic service cuts and fare increases, and the Chicago Metropolitan Agency for Planning was tasked by the Illinois General Assembly with developing recommendations to overhaul transit, which were delivered to lawmakers in December.

    The decision to introduce legislation is a signal of how some lawmakers and civic organizations want to proceed. Already, the transit agencies have sought more state funding, while the civic organizations and lawmakers say funding must be linked to changes to the way transit is overseen. But debate about consolidating the transit agencies and funding could prove thorny in Springfield.

    Still, merging the transit agencies has garnered some support. The Civic Federation, a business-backed Chicago watchdog group, recently endorsed the idea, and Cook County Board President Toni Preckwinkle also previously expressed her support for the concept…

    The proposal set to be introduced this week in Springfield is expected to replace the Regional Transportation Authority, which coordinates financing for the agencies, with a new Metropolitan Mobility Authority. The new agency would oversee the operation of buses, trains and paratransit, rather than having the CTA, Metra and Pace each operate their own services.

    The proposal would revamp the number of board members on the new agency and who appoints them. The current system is complex and layered, regional planners have pointed out, with 47 board members across the agencies appointed by 21 elected officials. That has given nearly two dozen state, suburban and city officials varying levels of influence on the transit boards.

    There is a lot to be worked out. No one community can address this issue. Even if the big city in a region has a great system, that city does not stand alone as people and business moves throughout the region. Indeed, in many regions, many of the jobs and much of the activity takes place in the suburbs where driving is even more prominent. Thus, I am in favor of this if it can improve transit options, create budget efficiencies, and help the region plan for the future.

    One outcome is consistent in postwar era in the United States: we tend to get more roads and increasing traffic. In many regions, there are multiple competing interests regarding transportation. Do suburbanites want mass transit lines? What infrastructure already exists? Who controls the budgets? What political processes do ideas and plans need to work through? In a country devoted to driving, it can be hard to promote alternative options.